As an independent multidisciplinary creative with over a decade of experience getting creatively dirty with brands, I have a passion for brand storytelling and an ever-evolving skill set in design and technology. My independent practice delivers compelling visual narratives and memorable user experiences. I’ve collaborated with diverse teams, managing creative projects from conception to execution.
Originally from sunny Singapore, I’m now soaking up the hygge and embracing life with my family in Copenhagen. I’ve also lived in Edinburgh and Melbourne along the way. With an international perspective, I value building connections and I trust in the strength of collaboration.
- Creative Campaign Conceptualisation
- Content Strategy
- Copywriting, UX Writing
- Visual Brand Identity Design
- Art Direction & Design (Digital & Print)
- Publication Design
- Marketing Collaterals (incld. SoMe and video)
- UX-centered Website Design & Development on CMS platforms
- Illustration
Johnson & Johnson MedTech, Discovery Channel, CNBC Catalyst, Asia Pacific Medical Technology, Raffles Singapore, Beyond Land, Alterpacks, APAC Liver Disease Alliance, People’s Association, Cleantech Solar, Duxton Consulting, Singapore Art Museum
I play well both independently and as part of a team, collaborating with organisations, small businesses, and creative agencies, whether in person or remotely. I craft brand stories, design visual identities, and conceptualise and develop creative campaigns, websites, and publications. Constantly learning and applying new skills, my work is always evolving. I’m a people person!
Get in touch if you're a small business looking for a creative partner.
I collaborate with organisations looking for on-going creative partnerships.
I team up with creative agencies collaborating with independent creatives.