Using Psychology To Create Business Opportunity
Duxton Consulting creates business growth opportunities for their clients by delivering strategies and innovations that are driven by customer insights.
Task
The brief was to design and develop a website that clearly conveyed their offerings of strategy and innovation tools and techniques and explain how they would be applied. I designed their website to clearly convey what they were about. Together, we mapped out their content and delivered it strategically throughout the site, with relevant sections linking coherently to one another. This made the content a lot more accessible and created a natural flow of information. I developed custom icons that complemented their existing visual style, effectively introducing their different services. Additionally, we created a ‘Publications’ page that Duxton Consulting can easily update as they continue to publish new articles.