Travel Far Enough, You Meet Yourself
And then there was land. The journey begins here. If we listen, we may begin to hear the stories it has to tell. Stories of our human evolution and collective history.
Task
I was tasked with designing a logo that embodied the essence of Future Real Estate. The brief called for a design that evoked curiosity, wonder, expansion, and intrigue. The client specializes in conscious luxury resort development, making it essential to capture their unique vision. I conducted an in-depth exploration of various interpretations for the logo, which was crucial in defining the boundaries of such an abstract brief and understanding the client's willingness to push those boundaries. Once we identified the right direction, we moved into more focused exploration and refinement. This iterative process led to a logo that the client felt deeply connected to and that perfectly represented their vision. Additionally, I designed their comprehensive pitch decks and website, ensuring that the visual identity developed during the logo creation was consistently showcased throughout all their materials.