Celebrating A Historical Milestone

2017 marked the commencement of the Raffles restoration; a new chapter in their ongoing story to evolve and remain distinctive and relevant.

To commemorate that historical milestone and celebrate their 130 years of illustrious history, they hosted their 130th Anniversary Charity Gala. The concept was that of  ‘A Grand Tour’ though the golden age of travel which Raffles helped define over a century ago. It was to be a celebration of the glorious years of history, traditions and legendary service of the iconic Grand Dame.

This concept was brought to life through the postcard visual device – the core piece of the campaign’s identity. Postcards were the social media of the day – allowing the sender to show off their whereabouts and recount stories of exciting adventures. We assembled an invitation that featured the different façades of the hotel at various points in its history.