Hej, from the land of everyday wonder
I now regularly get to write about Denmark (my home away from home) and share real stories about a place I’ve genuinely come to love. I create content that feels human, connects deeply, and brings a little bit of Denmark’s magic to audiences near and far. I’ve developed core narratives that are now central to both Denmark’s national tourism’s new brand guide and daily content. Below that is a concept for a video ad for our American west-coast audience flying direct with SAS.
We invite our audience to see travel as more than just ticking off sights. It's a call to experience life, the Danish way, one everyday wonder at a time. Forget the guidebooks. Denmark is best experienced in the in-between moments. The wind in your hair as you cycle past colourful harbours. The slow sip of a perfectly brewed coffee. Here, design isn’t a statement, it’s second nature, and everyday life just hits differently. Effortless, intentional, always close to nature. And Copenhagen is just the beginning. Hop on a train, rent a car, and in no time, you’ll be wandering through landscapes that feel straight out of a Nordic fairy tale, ready to be explored, the Danish way.
Good stories have the power to inspire, engage, and connect. I can help with — Creative Campaign Conceptualisation, Copywriting, UX Writing, Visual Brand Identity Design, Art Direction & Design (Digital & Print), Marketing Collaterals (incld. Social Media and Video), UX-centered Website Design & Development (CMS), AI-prompted Conceptualisation, Video Editing and Illustration.