Making IT anything but boring

Reimagining IT with a twist. Speartail’s IT specialists set out to prove that tech doesn’t have to be boring. They brought together a wealth of expertise to support the IT needs of SMEs in Singapore and across the APAC region. The challenge? To create a brand voice that was approachable, dependable, and a little playful. We crafted the tagline “Your Partners in IT” to position Speartail as a trusted ally in the tech world. To bring this to life, we designed a cast of endearing characters that conveyed this message with professionalism and a dose of lighthearted humour, giving the brand a distinctive personality. The scope of this project included: Content and Brand Strategy, Messaging & Copywriting, and putting the fun back into IT.