Your Partners In IT
Speartail is made up of a dedicated team of IT specialists. They bring together a range of expertise and experiences in technology that enable them to support the IT needs of SMEs that are based in Singapore and the APAC region.
Task
The brief was to create a brand voice and personality for Speartail that is approachable, dependable, and infused with light humor, challenging the idea that IT is dull. We crafted the tagline "Your Partners in IT" to emphasise Speartail's role as your trusted ally for all things tech. To bring this to life, we developed charming little characters that conveyed these messages in a professional yet lighthearted way, reinforcing the brand’s unique personality. The scope of this project included: Brand Strategy, Logo & Visual Identity, Website Design & Development, Information Architecture, Messaging & Copywriting, Print Design, and Animation.
I can help with – Visual Brand Identity Design, Art Direction & Design (Digital & Print), Creative Campaign Conceptualisation, Copywriting, Publication Design, Marketing Collaterals (incld. SoMe and video), UX-centered Website Design & Development on CMS platforms, Illustration.