Concept to content: Shaping a fearless brand
The idea was simple: the Lunaa Gard headband is designed to stay on while you get on with your day. Put it on and do what you love. But the execution? That’s where it got exciting. Lunaa Gard isn’t just about activewear headbands; it’s about empowering women to push boundaries and take on the world with confidence. Their mission is to inspire women to push further, aim higher, and explore without fear. After all, the only impossible journey is the one that’s never started.
As part of this project, we developed the core concept behind the brand and wrote a narrative that embodies Lunaa Gard’s bold, empowering message. Our work spanned brand identity creation, naming, and copywriting that aligned with its mission, ensuring its voice resonated across all platforms.
We also crafted the content strategy to bring this vision to life, connecting with the target audience on a deeper level across social media, video, and website copy. Each piece of content was designed to amplify the brand’s ethos of defiance and empowerment, inviting the audience to join the movement. From market research and social media marketing to packaging, creative brand collateral, and e-commerce website design, every touchpoint was carefully crafted to communicate a unified, compelling brand story.
From boxing rings to conference tables, DJ booths to operating theatres, on stages and off courts — and maybe even in space one day — Lunaa Gard headbands have been battle-tested by risk-takers, go-getters, and rebels, all of whom have said to themselves, ‘You’re never gonna tame me.‘
STARRING, YOU.
You'll find us on the streets, on the tracks, in boxing rings, around conference tables, in DJ booths, around kitchen islands, in operating theatres, on stages and off courts... and some day, in space too. Battle-tested by risk-takers, go-getters, and rebels. People with very real fears who've said to themselves, You're never gonna tame me!
Good stories have the power to inspire, engage, and connect. I can help with — Creative Campaign Conceptualisation, Copywriting, UX Writing, Visual Brand Identity Design, Art Direction & Design (Digital & Print), Marketing Collaterals (incld. Social Media and Video), UX-centered Website Design & Development (CMS), AI-prompted Conceptualisation, Video Editing and Illustration.