Singapore’s first juice cleanse revolution

Sana Cleanse was the first in Singapore to offer custom juice cleanse programs. The goal was to introduce this new brand into a fresh market segment and ensure a seamless brand experience from online purchase to the product in hand. These cleanse programs could easily be ordered online and delivered fresh to your door in 3 easy steps. I collaborated with Sana Cleanse from the outset, designing their visual identity — including their logo, packaging, website, advertorials and brand collateral. As the first brand in this space in Singapore, we set the standard for visual style and storytelling, which others soon followed. A delightful perk of this project was getting to taste their delicious juices!