The voice of MedTech in Asia Pacific

Asia Pacific Medical Technology Association (APACMed) provides a unifying voice for the medical devices and in-vitro diagnostics industry in Asia Pacific to improve the standards of care for patients through innovative collaborations among its stakeholders.

I had the opportunity to design and develop a website that really boosted the visibility and accessibility of APACMed’s member content. The new site brings all their valuable resources together in one place, allowing members to easily search, filter, and access what they need with just a few clicks.

I’ve had the pleasure of working with APACMed for the past nine years, helping to manage a large portion of their marketing collateral. This has included everything from webinar emailers and social media creatives to whitepapers, digital newsletters, mircosites, and continuous updates to the website itself.

A key highlight of my work has been my involvement in the annual MedTech Forum, Asia Pacific’s leading MedTech Conference organised by APACMed. I took the lead on the entire creative process, from developing the event’s identity and designing the conference website to creating the event prospectus, managing email and social media marketing, and designing both digital screens and on-site materials. This comprehensive approach ensured that the MedTech Forum maintained a strong, unified brand presence across all digital and physical touchpoints.