The Voice Of MedTech In Asia Pacific
Asia Pacific Medical Technology Association (APACMed) provides a unifying voice for the medical devices and in-vitro diagnostics industry in Asia Pacific to improve the standards of care for patients through innovative collaborations among its stakeholders.
Task
I designed and developed a website that significantly enhanced the visibility and accessibility of their member content. The site now effectively houses all their resources, enabling members to search, filter, and access content with ease. Since 2014, I have maintained an ongoing relationship with APACMed, managing a substantial portion of their marketing collateral, including webinar emailers, social media creatives, whitepaper publications, digital newsletters, as well as updates to the website itself. Additionally, I have been instrumental in the annual MedTech Forum, Asia Pacific's premier MedTech Conference organised by APACMed. My role encompassed the entire creative process, from conceptualising the event’s identity to building the conference website, creating the prospectus, handling email and social media marketing, and designing for digital conference screens and on-site collateral. This comprehensive approach ensured a cohesive and impactful brand presence across all their digital and physical platforms.
I can help with – Visual Brand Identity Design, Art Direction & Design (Digital & Print), Creative Campaign Conceptualisation, Copywriting, Publication Design, Marketing Collaterals (incld. SoMe and video), UX-centered Website Design & Development on CMS platforms, Illustration.